Monday, November 04, 2002

Money&Culture File from
NY Times

McDonald'sMcDONALD'S may serve Happy Meals at its 30,000 sites around the globe, but it's a pretty safe bet that meal times -- and the hours in between -- are less than joyful at the company's headquarters in Oak Brook, Ill. Customers are defecting, franchisees are complaining, and shareholders are fleeing. Mention the Golden Arches on Wall Street, and be prepared for a bunch of "fallen arches" jokes. ... Money & Business asked seven restaurant and management experts what McDonald's should do now. Following are their often-contradictory takes.

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