The slogan emblazeoned on the CTA's new Chicago Card Plus and in-car advertisements is rather presumptuous: "On-Time. Clean. Safe. Friendly." The CTA is exactly none of those things. (Well, it's usually safe during daylight.) Why overextend? Why not just say: "Gets you where you need to go" and leave it at that?
posted by Nathan at 1:05 PM 0 comments