John Wilson and his magazine (disclosure: my former part-time employer) embody the kind of writing he speaks of in the last line here--the kind that appeals to "a diverse band of intellectually curious readers...":

It's fashionable to speak of "academic" writing with reflexive disdain. Certainly many books that proceed from the university presses merit such dismissiveness. But others are first-rate, and among these are many that deserve to be noticed not only by scholars within a particular academic sub-field but also by a wide and diverse band of intellectually curious readers both inside and outside the groves of academe.

John says this to introduce B&C's review of The Sinister Way.