Say what? An ad in Museums Chicago magazine proclaims, "You haven't seen Chicago until you've seen Bloomingdales." Huh? Chicago is one of the most eclectic conglomerations of distinctive cultures in the world, and this bland department store claims a corner on the city's unique cultural identity? B-dales needs to get a life--as does the corpse-like pale model clutching a plain gray shawl in the ad, leering but lifeless.